PFC Social Media Playbook — Weekly Posting Cadence & Automation Guide

This playbook defines the complete weekly social media publishing system for Pathfinder Campus — what gets posted, when, on which platforms, and how to produce each post type consistently across all 52 weeks of the Career Compass program.

How the Week Works #

Each piece of weekly content maps to a specific social post on a specific day. The video is the anchor — everything else radiates from it. The Video Short is the only post that requires video footage. All other posts are text-based and work as standalone content even if no one clicks through.

Day	Post Type	Platform(s)	Source
Sunday	LinkedIn Teaser + Video Short	LinkedIn · YouTube Shorts · Instagram Reels · TikTok	Video script
Tuesday	Practical Exercise Post	LinkedIn	Practical exercise post
Thursday	Reflection Post	LinkedIn	Reflection post
Saturday	Quote Card	Instagram · Facebook	Deep dive pull quote

Post Structure Guide #

Sunday — LinkedIn Teaser (180–260 words · 7:00 PM) #

• Hook — the sharpest sentence from the first 30 seconds of the video script, before the LinkedIn “see more” fold
• Story — the personal or illustrative anecdote from the script opening
• Insight — the week’s core thesis in one punchy declarative line
• Bridge — tease the framework without fully explaining it
• CTA — always “Link in the comments. 👇” — never embed the URL in the post body
• Hashtags — 4 tags: topic-specific, broad career, transition/job search, #Pathfinder

Sunday — Video Short (YouTube Shorts · Instagram Reels · TikTok · ~28 seconds) #

• Find the closing sentence of the opening story in the video script — target window: 00:30–01:00
• Structure: 0:00–0:05 cold open (clip, no intro) → 0:05–0:18 text overlay → 0:18–0:24 card → 0:24–0:28 CTA
• Caption rule: highlight the final 8 words in white; all prior lines in semi-transparent black

Tuesday — Practical Exercise Post (120–180 words · 7:00 AM) #

• Problem — what most people do wrong or skip
• The exercise — 3–4 steps as plain sentences
• Payoff — one line on what changes when they do this
• CTA — link to Career Compass in first comment

Thursday — Reflection Post (100–150 words · 7:00 AM · no link) #

• Observation — name the uncomfortable truth or common experience
• Reframe — the perspective shift the reflection post offers
• Question — one open question ending the post. No CTA, no link — engagement only

Saturday — Quote Card (Instagram · Facebook · 10:00 AM) #

• Pull the single strongest sentence from the deep dive — under 20 words
• Usually the “cost” framing or the central reframe
• Pair with the week’s feature image

Automation Status #

What Is Fully Automated Today #

• All blog post content generated by pfc-run-week in a single command
• WordPress scheduling — deep dive (Tue), practical exercise (Thu), reflection (Sat)
• FluentCRM weekly email to members
• Feature images and PowerPoint slides
• All five social post texts generated and saved to the week’s output folder

What Always Requires Manual Action #

• Recording the video
• Producing the video short (clip, text overlay, export)
• Uploading the short to video platforms

Platform Connector Roadmap #

Step	Your Action	Result	Status
1	Create LinkedIn Developer App and share credentials	All 3 weekly LinkedIn posts automated	Ready to build
2	Confirm YouTube auth credentials are current	Full video upload automated Sunday night	Script exists
3	Create Instagram Business account + Facebook Business Manager	Saturday quote card automated	When account is live
4	Keep TikTok manual until account is established	Post the short manually at launch	Manual for now

Once Steps 1 and 2 are complete, the only manual work each week is recording the video and producing the short clip. Everything else runs automatically.

Full playbook with sample posts for Weeks 12–14: Available as a Word document in the BlogPosts project folder — PFC-Social-Media-Playbook.docx.