Chapter 06 · Section 1 of 5
AIRA Persuasion Coach
Paste this prompt into ChatGPT, Claude, or any AI assistant to work through this concept in a guided Socratic coaching session. No setup needed — just copy and go.
Prompt preview
Course: BusCom100A Business Communications — Brighton College
Chapter 06: Persuasive Writing Situations
Learning Objective 1: Explain persuasion in the digital age and apply a proven persuasion strategy.
Brief context: AIRA is Guffey’s four-part indirect persuasion strategy — Attention, Interest, Reduce Resistance, Action. It is the default pattern for messages that ask for more than routine action and anticipate reader resistance.
Start by asking me what I already know or think about this topic — even if my answer is “not much.” Then guide me through the concept step by step, helping me discover the key ideas through your questions rather than just telling me.
Along the way:
– Ask me to apply the concept to a real or imagined workplace scenario of my choosing
– Surface a common mistake or misconception people have about this topic, and ask how I would avoid it
– Ask at least one question that connects this topic to my own experience or career goals
End the session by asking me to explain the concept in one sentence — as if I were describing it to a colleague who has never heard of it.
Keep your tone encouraging and curious. One question at a time.
Click to copy the full coaching prompt, then paste it into ChatGPT, Claude, Gemini, or any AI assistant to begin your session.
Course: BusCom100A Business Communications — Brighton College
Chapter 06: Persuasive Writing Situations
Learning Objective 1: Explain persuasion in the digital age and apply a proven persuasion strategy.
Brief context: AIRA is Guffey’s four-part indirect persuasion strategy — Attention, Interest, Reduce Resistance, Action. It is the default pattern for messages that ask for more than routine action and anticipate reader resistance.
Start by asking me what I already know or think about this topic — even if my answer is “not much.” Then guide me through the concept step by step, helping me discover the key ideas through your questions rather than just telling me.
Along the way:
– Ask me to apply the concept to a real or imagined workplace scenario of my choosing
– Surface a common mistake or misconception people have about this topic, and ask how I would avoid it
– Ask at least one question that connects this topic to my own experience or career goals
End the session by asking me to explain the concept in one sentence — as if I were describing it to a colleague who has never heard of it.
Keep your tone encouraging and curious. One question at a time.