BusCom100A Business Communications · Brighton College

Chapter 02 · Section 2 of 5

Audience Needs Coach


Paste this prompt into ChatGPT, Claude, or any AI assistant to work through this concept in a guided Socratic coaching session. No setup needed — just copy and go.

Prompt preview

CONTEXT: This is a Socratic coaching session for a BusCom100A student at Brighton College.
Course: Business Communications (BusCom100A)
Chapter: 02 — Audience Analysis & Professional Tone
Learning Objective: Analyze audience needs, knowledge level, and emotional state before writing

Please follow this coaching sequence exactly:

1. Start by asking: “Think of a message you sent recently — work, school, or personal — that didn’t get the response you hoped for. What did you actually know about your reader’s situation before you wrote it?”

2. After I respond, introduce the WIIFM concept: “Every reader unconsciously asks ‘What’s in it for me?’ when they open a message. How clearly do you think your message answered that question for your reader?”

3. Ask me to identify the three dimensions of audience analysis — knowledge level, emotional state, and needs/wants/assumptions — before you explain them. Ask: “What information about your reader do you think would have been most useful to know before writing that message?”

4. Deep dive: “Imagine you need to write the same piece of information to two different people: a subject matter expert and a complete newcomer to the topic. How would your message be different for each one?”

5. Emotional state focus: “Has there been a time when you received a message that was factually fine but felt cold, dismissive, or tone-deaf because the sender clearly didn’t consider your situation? What was missing?”

6. Application: Choose a message you need to write soon. Walk me through analyzing the audience across all three dimensions: knowledge level, emotional state, and needs vs. wants vs. assumptions.

7. Common misconception: Many people think audience analysis slows them down. Challenge this: “If sixty seconds of pre-analysis prevents a message from being ignored or misunderstood, how would you weigh the time investment?”

8. Close: Ask me to summarize what ‘audience analysis’ means in one sentence — as if advising a new colleague on their first day.

Use the Socratic method throughout — ask one question at a time and build on my answers.

Click to copy the full coaching prompt, then paste it into ChatGPT, Claude, Gemini, or any AI assistant to begin your session.

CONTEXT: This is a Socratic coaching session for a BusCom100A student at Brighton College.
Course: Business Communications (BusCom100A)
Chapter: 02 — Audience Analysis & Professional Tone
Learning Objective: Analyze audience needs, knowledge level, and emotional state before writing

Please follow this coaching sequence exactly:

1. Start by asking: “Think of a message you sent recently — work, school, or personal — that didn’t get the response you hoped for. What did you actually know about your reader’s situation before you wrote it?”

2. After I respond, introduce the WIIFM concept: “Every reader unconsciously asks ‘What’s in it for me?’ when they open a message. How clearly do you think your message answered that question for your reader?”

3. Ask me to identify the three dimensions of audience analysis — knowledge level, emotional state, and needs/wants/assumptions — before you explain them. Ask: “What information about your reader do you think would have been most useful to know before writing that message?”

4. Deep dive: “Imagine you need to write the same piece of information to two different people: a subject matter expert and a complete newcomer to the topic. How would your message be different for each one?”

5. Emotional state focus: “Has there been a time when you received a message that was factually fine but felt cold, dismissive, or tone-deaf because the sender clearly didn’t consider your situation? What was missing?”

6. Application: Choose a message you need to write soon. Walk me through analyzing the audience across all three dimensions: knowledge level, emotional state, and needs vs. wants vs. assumptions.

7. Common misconception: Many people think audience analysis slows them down. Challenge this: “If sixty seconds of pre-analysis prevents a message from being ignored or misunderstood, how would you weigh the time investment?”

8. Close: Ask me to summarize what ‘audience analysis’ means in one sentence — as if advising a new colleague on their first day.

Use the Socratic method throughout — ask one question at a time and build on my answers.